“Rising prices” might sound like a barrier when speaking to potential homeowners, but this can in fact be used to your advantage when communicated the right way. We understand the importance of truth and transparency in marketing, and always recommend that builders address pricing by being clear, direct and honest. The truth is that the […]
Yes. Buying a Home is a Status-Worthy Moment. And yes, you (builders) should be a part of it. I came back across a Wall Street Journal article from November titled, “The secret to selling a home to millennials: It’s just a backdrop for Facebook photos”. Although it’s supposed to be funny, it’s also increasingly true. […]
With so many different online marketing channels available, it can be hard to determine the best way to drive high-quality leads to your website. Most builders will see the best results from Paid Search, Remarketing, Google Display Network, and YouTube. These tried and true methods each have their own unique advantages and uses, as well […]
This is our schedule of Programs & Events. If you’ll be in Orlando and want to set up a time to meet to discuss your marketing for 2018, call or email us now so we don’t miss each other! TUESDAY, JANUARY 9th All Day (7:30 am – 5:30 pm) Sales Central 2018 – The Future […]
Did you meet all of your marketing goals in 2017? Or were there areas where you saw room for improvement? Now is the time to analyze previous successes — and failures — to determine new marketing tactics for 2018. Here are a few important strategies to consider heading into the New Year: 1. Learn Your […]
From homeowners and communities to shop owners and townships, everyone loves to decorate for the holidays. It gets people excited, puts people in the cheerful holiday spirit, and makes the simplest things look beautiful. Your model homes should not be any different! Sales Agents are instructed to treat their models as if they are their […]
With the most Wonderful Time of the Year is upon us, there are so many fun ways to incorporate the holidays and the seasons into your marketing strategy. Instead of backing off your efforts until the New Year, take advantage of seasonal sentiment by connecting with prospective buyers through companionship, appreciation and family! Here’s how: […]
Do you have an upcoming Grand Opening, but no marketing plan in place or any idea where to begin? Pull in the experts! Below are three key factors to consider when marketing for your new model or community grand opening. #1 An event theme is more important than you think! Themes create a buzz. They […]
The Importance of Video Marketing The verdict is in! Video marketing is the most influential marketing strategy that you should be using right now to attract new leads. If you think about it, the effectiveness of video should not be that surprising. After all, vision is our most dominant sense. Videos have the ability to […]
Everything we do leaves an impression on people. This is why marketing, in one form or another, is a must for anyone with a product or service to sell. It gives you the ability to control how your business is perceived and relay what you can really offer your buyers. For home builders, all of whom […]
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