Selling The Future: Virtual Reality’s Impact On Homebuilding

Virtual Reality Headsets are often associated with gaming and entertainment, but these devices are starting to infiltrate many industries, including new home development and marketing.  VR technology can bring your homes directly to your buyers, whether they live in Shanghai or down the street.  Between explosive growth projected, the cost of the technology becoming more affordable […]

Your Questions About Marketing to Millennials Answered

Millennial homebuyers will play a significant role in increasing the homeownership rate this year. In fact, Realtor.com predicts Millennials will soon make up 33% of the housing market. In Lasso’s webinar titled, “How To Market To Millennial Home Buyers”, 皇冠crown在线官网唯一官网入口 Advertising’s Andy Bergren spoke about the importance of this generation and its continued impact […]

The 8 Second Challenge

In 2004, the human attention span was 12 seconds.  Today, it’s a mere 8 seconds. The more social media and smart phones continue to shift the ways in which we communicate, the less time and attention we’re willing to sacrifice. We challenge you to think about how YOU communicate with buyers on a day to day […]

Reasons Why Builders Should Advertise During the Holidays

As the holiday hustle and bustle ramps up, many builders tend to back off until after the New Year. But instead of sitting the season out, you could be connecting with prospective buyers by celebrating the feelings of companionship, appreciation and other sentiments that the holidays bring! Here’s why: End of Year Urgency The end […]

Looking for an Edge in Your Market? Consider Values That Matter™

In today’s housing market, buyers are making their new home decisions based on a different set of values than they did in the past. As a builder, repositioning your company to meet these new challenges on your own is easier said than done. 皇冠crown在线官网唯一官网入口 is a partner in the exclusive Values That Matter program, […]

The Benefits of Updating Your Model Home or Design Center

This past month, 皇冠crown在线官网唯一官网入口 said goodbye to the old building on Ludlow Street that’s been our home for over 40 YEARS! This big transition is a reflection of our growing team as well as our diversifying services. The move got us thinking about how coming to work in an updated office space made us […]

The Value of Great Home Photography

There is nothing more important in marketing than a first impression. As humans, we form our opinions in the first few seconds that we meet someone, see a product, or even set our eyes on the most significant financial and emotional purchase in our lives…our home. Today’s homebuyers have short attention spans, which means capturing […]

8 Ways to Market Your Homes on a Shoestring Budget

As a homebuilder, you have to be smart about where you’re spending your marketing dollars. Your goal should be to direct the bulk of your budget to programs and campaigns that will ultimately drive results, which for builders means driving qualified traffic. The more qualified traffic you deliver to your sales team, the greater the […]

How to Market Your Homes’ Energy Efficiency

As a builder, you’re proud to showcase your energy efficient homes and Energy Star Certification. But as a marketer, are you really connecting with buyers on what these things mean for them? Communicating the benefits of a “green” home isn’t necessarily a universal language to all buyers, so many builders struggle with getting the attention […]

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