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By now, every builder knows that getting potential home buyers to his/her website is critical. But what’s the best way to get them there? Advertising online is the obvious answer, but what site? Paid? Unpaid? ILS? Social media? With so many options for Internet audiences, it is not enough to just be a presence on […]

When it comes to portraying your communities and homes in their best light, the old adage is true – a picture is worth a thousand words. A good photo or two can convey so much about your product – whether it’s a great shot of your gorgeous kitchen or a lifestyle photo showing your target […]

Reaching your audience is the key to successful marketing, but in order to reach them, you have to really KNOW them.  Who are they? What do they like? How do they communicate? What’s the best way to communicate with them?  We’ve broken down your various demographics into some simple descriptions that might help you understand […]