Show Notes: Focus Discussion of the Week: The House That SHE Built is a brand new children’s book inspired by the home created and completed by The Utah Home Builders Association’s Professional Women in Building Council. Tune in as Mollie Elkman and Georgia Castellano — the author and illustrator of the book, respectively — reflect […]
Show Notes: Focus Discussion of the Week: What will your 2021 Parade of Homes look like? Jon Melchi, Executive Director of the Building Industry Association of Central Ohio, joins Matt Riley to discuss how his market’s Parade of Homes pivoted when its 67-year-old model no longer worked. Listen in to learn how organizers incorporated digital […]
As marketers, by now we know the power of video. In fact, according to Biteable, 61 percent of markers see video as “very important or extremely important,” yet 66 percent of marketers don’t make them because they think it’s too time-consuming. We’ve got you. This article will help you make impactful, short-form videos that are […]
Show Notes: Focus Discussion of the Week: iOS 14 Update, TikTok, and user generated content – join our social media experts Chelsey Keenan and Vicky Bak as they discuss What’s #Trending in Social Media! The Social Media corner breaks down the latest trends, news, and ideas in the world of social media and how you […]
Ah, the logo. The first thing that most people think of when they think about branding. Your logo is an essential piece of your intricate home builder brand puzzle. At its most basic function, it should make its viewer say, “oh right, those guys.” At its best, it has the power to make its viewers […]
It’s been an interesting year in home building. Sales are tremendous, but the explosion of interest since spring 2020 has definitely come with some pain points. One of the first things builders did was scale back their advertising – understandably. But one thing that home builders can never afford to do, even in a strong […]
Show Notes: Focus Discussion of the Week: The Zillow Housing Trends Report is out, and we’ve got insider insight! As millennial, tech-savvy buyers browse the market, are you up to date with your content to ensure an informative experience? Because when buyers have the information they need, they’re able to make a much quicker decision […]
If you don’t think home builders (or their audiences) are on the mega-popular social media platform TikTok – think again. Forty-four percent of TikTok users are between the ages of 20 and 39, and Millennials (ages 25-40) make up the largest share of new construction buyers at 39%. The #homebuilding hashtag has over 15 million […]
The new home buying process has always been more “involved” than buying a used home, and with good reason. There are more steps to secure a loan, homebuyers often maintain an existing home while their new one is being built, and of course, there’s the actual building process. Whenever a process is complex or nuanced, […]
Show Notes: Focus Discussion of the Week: TikTok, Google My Business, and the iOS 14 Update – what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market. Join […]
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