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S3 EP5 | BONUS EPISODE – Marketing Shifts to Stick With

Show Notes: Focus Discussion of the Week: Builder Marketing Managers Alexis Udine and Amanda Druschel take you through LIVE INTERVIEWS with 皇冠crown在线官网唯一官网入口 builder partners from the IBS 2022. Our special guests were all asked the same question, “What’s the biggest change you’ve made to your marketing or sales initiatives in the last two years, […]

S3 EP4 | How To Address Bad Online Reviews

Show Notes: Focus Discussion of the Week: Bad online reviews are practically inevitable, and the way you handle those reviews can make or break your online perception and your brand reputation. Hear from Laura Stortz, g2 Builder Marketing Manager, and Jane Vitelli, g2 Social Media Coordinator, as they discuss responding to bad reviews in a […]

S3 EP3 | The OSC + Marketing Relationship

Show Notes: Focus Discussion of the Week: Alexis Udine and Laura Stortz talk specifics when it comes to OSC and Online Marketing collaboration. The OSC gets to hear straight from your buyers what they are looking for and the questions they are asking. By working together, your OSC can enhance your marketing content so your […]

S2 EP 16 | The OSC’s Role in Social Media

Season 2, Episode 16 of Building Perspective

Show Notes: Focus Discussion of the Week: Should your Online Sales Counselor manage comments and questions on your social media platforms, rather than your marketing manager or onsite agents? The short answer is… YES! This week, 皇冠crown在线官网唯一官网入口’s Chelsey Keenan and Alexis Udine explain why this is a great strategy for home builders to gain […]

5 Things to Ask Online Leads

Nearly 100% of  homebuyers start their searches online. More leads than ever are coming through websites, social ads, and listing directories. With so many leads, how are Online Sales Counselors (OSCs) supposed to filter through them and focus on the hottest ones while still nurturing all the others? The answer is to take the time […]

Following Up with Prospects: Secret Shop Results

Builder Website Shopping Results

Right now, builders everywhere are experiencing an unusually busy time, seeing an increase in online leads and web traffic as prospective buyers get more of their information online rather than in person. Even now, it’s crucial for you and your team to connect and follow up with your prospects, and show that you’re willing to […]

Why Home Builders Need Online Sales Coaching

Events of the last year persuaded many home builders to hire an Online Sales Counselor. That was a major step forward for our industry given the evolution in home shopping behavior over the last decade. But having someone in the OSC role without giving them industry-specific online sales training is like asking a new Starbucks […]

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