S3 EP5 | BONUS EPISODE – Marketing Shifts to Stick With

Show Notes: Focus Discussion of the Week: Builder Marketing Managers Alexis Udine and Amanda Druschel take you through LIVE INTERVIEWS with 皇冠crown在线官网唯一官网入口 builder partners from the IBS 2022. Our special guests were all asked the same question, “What’s the biggest change you’ve made to your marketing or sales initiatives in the last two years, […]

S3 EP4 | How To Address Bad Online Reviews

Show Notes: Focus Discussion of the Week: Bad online reviews are practically inevitable, and the way you handle those reviews can make or break your online perception and your brand reputation. Hear from Laura Stortz, g2 Builder Marketing Manager, and Jane Vitelli, g2 Social Media Coordinator, as they discuss responding to bad reviews in a […]

S3 EP3 | The OSC + Marketing Relationship

Show Notes: Focus Discussion of the Week: Alexis Udine and Laura Stortz talk specifics when it comes to OSC and Online Marketing collaboration. The OSC gets to hear straight from your buyers what they are looking for and the questions they are asking. By working together, your OSC can enhance your marketing content so your […]

S3 EP2 | What to Expect at IBS

Show Notes: Focus Discussion of the Week: Chelsey Keenan and Katie Kolakowski review where you can find and connect with 皇冠crown在线官网唯一官网入口 (https://www.grouptwo.com/events/ibs-2022) team members at the International Builders’ Show this year in Orlando.  How you can participate in Builder Books’ The House That She Built $500 Cash Challenge every day, the awesome photo ops […]

S3 EP1 | 2022 Lasso Tips

Show Notes: Focus Discussion of the Week: Chelsey Keenan and Alexis Udine recap the top trends in new homes sales & marketing for 2022: How to sync your OSC messaging with your sales and marketing goals; keeping your media and branding consistent, fresh, passionate and personalized; the growth and importance of TikTok; focusing on SEO […]

S2 EP 22 | Connecting with Community

Show Notes: Focus Discussion of the Week: What are you doing this season to connect with your community? Holiday food drives, community events, donations, and giveaways — Katie Kolakowski and Chelsey Keenan are here to talk about corporate social responsibility, what that looks like for builders, and how you can use it in your marketing. […]

S2 EP 20 | Marketing Tips for Fall Selling Season

Show Notes: Focus Discussion of the Week: It’s spooky season, aka the Fall Selling Season. Join Builder Marketing Manager Katie and Creative Director Georgia as they chat about the current buyer mindset and a few tips and tactics to focus on right now, like self tours, getting good reviews, and what to share on social! […]

S2 EP 19 | FB Conundrum – Spreading out Your Marketing Dollars

Show Notes: Focus Discussion of the Week: Relevant as ever, Matt and Mollie delve into being vulnerable online and the importance of not only protecting your assets, but not putting all of your eggs in one platform’s basket. Listen in and think “bigger picture” as we discuss the hard truths about the digital landscape today. […]

S2 EP 18 | Q2 Digital Trends

Show Notes: Focus Discussion of the Week: We’re diving into everything we’ve seen this quarter in the digital marketing landscape and where we recommend focusing moving forward. Special guest and podcast favorite, Chelsey Keenan, 皇冠crown在线官网唯一官网入口’s Director of Digital Marketing gives insightful details on Geofencing, CPM (cost per thousand impressions), Pillar Pages, and more.    […]

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