As 2021 draws to a close, we’re reflecting on the great achievements of our builder partners and the home building industry at large. We’re so proud to have been part of many successes—award-winning digital marketing campaigns, the first builder home constructed entirely by women, NAHB’s most successful book launch ever, and many more significant victories […]
Show Notes: Focus Discussion of the Week: What are you doing this season to connect with your community? Holiday food drives, community events, donations, and giveaways — Katie Kolakowski and Chelsey Keenan are here to talk about corporate social responsibility, what that looks like for builders, and how you can use it in your marketing. […]
First-party data, Facebook’s failure, infinite scrolling — oh my! Q3 certainly had its surprising reveals and tense moments, but as with all trying times in history, marketers have endured! Here are the most important changes in the digital marketing landscape from Q3, and a few tips for surviving the next round. SEM Update: First-Party […]
Show Notes: Focus Discussion of the Week: We’re gonna be straight with ya on this episode. Your expectations of traffic might be a little outta wack after the whirlwind that 2020 and 2021 brought. Matt and Alexis Udine (our Director of Online Sales Coaching) are here to realign your chakras and your benchmarks and put […]
Welcome to 2022! We know… it’s only November, but your budget planning for the new year should be well under way. As we think about how next year will be different from this one, how markets will continue to normalize, and how home buyers consume information and make buying decisions today, we’ll need to make […]
It’s the season of spiced apples, cozy sweaters, cinnamon sticks, and also one of the best times of year to launch fun and unique new home sales and marketing campaigns! Builders are often concerned that traffic begins to die down in these months, but we say meet your prospects where they are and speak the […]
How Stone Martin Builders Launched a Successful Online Sales Program with g2 Online Sales Coaching About Stone Martin Builders Stone Martin Builders is a Top 100 Builder and one of the fastest-growing home building companies in the southeast. The Opelika, AL-based organization focuses intently on providing a world-class customer experience as they build signature, […]
Show Notes: Focus Discussion of the Week: It’s spooky season, aka the Fall Selling Season. Join Builder Marketing Manager Katie and Creative Director Georgia as they chat about the current buyer mindset and a few tips and tactics to focus on right now, like self tours, getting good reviews, and what to share on social! […]
The Latest on Apple’s Mail Privacy Protection Feature What’s Going On? On September 20, 2021, Apple announced a new privacy feature that gives users more control over which of their email activities can be tracked. Mail Privacy Protection (MPP) removes the ability of email providers to accurately track open rates and other open-based metrics, […]
Show Notes: Focus Discussion of the Week: Relevant as ever, Matt and Mollie delve into being vulnerable online and the importance of not only protecting your assets, but not putting all of your eggs in one platform’s basket. Listen in and think “bigger picture” as we discuss the hard truths about the digital landscape today. […]
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