Following Up with Prospects: Secret Shop Results

Builder Website Shopping Results

Right now, builders everywhere are experiencing an unusually busy time, seeing an increase in online leads and web traffic as prospective buyers get more of their information online rather than in person. Even now, it’s crucial for you and your team to connect and follow up with your prospects, and show that you’re willing to […]

Why Home Builders Need Online Sales Coaching

Events of the last year persuaded many home builders to hire an Online Sales Counselor. That was a major step forward for our industry given the evolution in home shopping behavior over the last decade. But having someone in the OSC role without giving them industry-specific online sales training is like asking a new Starbucks […]

2021 Q1 Digital Trends for Home Builders

Social Media iOS 14 Update: The big update from Facebook in this quarter was that Apple created an opt-in or opt-out prompt for app users to control tracking information across different apps. While this is a large update for the digital marketing world as a whole, and there are some tasks we need to accomplish […]

How to Market to Luxury Homebuyers

Marketing to a luxury home buyer isn’t about convincing them to buy a home. They know what they want, they know what it takes to get what they want, and they’re ready to go. It’s really about why they should buy YOUR home. This buyer is often a move-up buyer, has definitely gone through the […]

How to Market to Relocation Buyers

The process of searching for, buying, and moving into a new home is vastly different for relocation buyers than it is for any other demographic. This means that marketing to relocation buyers requires a different approach as well. With the right strategies and mindset, you can become a reliable resource regarding your locations, helping to […]

The Importance of Region-Specific Pages on Your Website

If your website is your online home, then its purpose is to give potential buyers a trustworthy place to stop along their new home journey and provide them with exactly what they’re looking for. Oftentimes, buyers know what city they want to live in, so what they’re looking for is the right community in that […]

A Homebuilder’s Guide to iOS14

Big changes are underway in the wonderful world of digital marketing, and of course, the social team is on top of them! It’s a war of the tech giants (Apple vs. Facebook), and though the outcome is not clear yet, here’s what we know so far about the iOS14 update. What is the iOS14 Update? […]

How to Market to Active Adult Buyers

Moving to a new home is typically an exciting experience — but for active adult buyers, choosing to right-size can be one of the most emotional decisions they’ve ever had to make. These buyers have most likely spent the entirety of their adult lives filling a few homes (or even just one) with memories and […]

New Home Advertising Ideas for 2021

The events of the past year have certainly inspired current and potential homeowners to reevaluate their living situations and priorities. And although the start of 2021 doesn’t necessarily “look” different than 2020 did, a new year always presents the possibility of a “fresh start” — which is why right now is the perfect time to […]

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