Show Notes: Focus Discussion of the Week: TikTok, Google My Business, and the iOS 14 Update – what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market. Join […]
Show Notes: Focus Discussion of the Week: More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it’s not enough to just have online leads… Are you following up with them consistently and effectively? What kind of customer experience are you creating? […]
Show Notes: Focus Discussion of the Week: You’ve heard the saying – content is king. But what exactly is content? We’ve heard plenty of definitions but to clear the air, Thaïs Cuffy, 皇冠crown在线官网唯一官网入口’s newest Content Strategist, joins the show to discuss why strong and clear content can lead your newest customers to a journey […]
Show Notes: Focus Discussion of the Week: This week’s episode of Building Perspective brings in the insight of Kimberly Mackey, the founder of New Homes Solutions, and recently named Chairperson for the National Sales and Marketing Council (NSMC). In a time where sales may be record-breaking, Kimberly brings her unique perspective and discusses making the […]
Show Notes: Focus Discussion of the Week: As you may have noticed, sales are great, records are being set, and it looks all green from here on out. But that’s not where the process ends. Don’t suffer from GMS (Good Market Syndrome). It’s time to invest in yourself, your team, the process, and your content. […]
Show Notes: Focus Discussion of the Week: All new voices. All new opinions. All-new strategies. All Year long. Season 2 continues with Amanda Druschel – the newest member of 皇冠crown在线官网唯一官网入口. The 12-year homebuilding vet joins the show to discuss the current state of the market. With much of the market selling homes like hotcakes, […]
Show Notes: Focus Discussion of the Week: We’re kicking off season 2 of Building Perspective with our Leadership Series! Daniel Fischer is a veteran of the homebuilding industry — and just recently, his company, Elite Homes, was acquired by Arbor Homes. In this scenario, many would check off that “growth” box and call it a […]
Transcript [00:00:00] Mollie: Unfortunately, a lot of business owners undervalue the importance of brand. And that’s why this is the reason that housing is behind. Not because of any technology, not because of, you know, we’re not as creative as other industries. It is because we are the only industry that does not consider the […]
Transcript [00:00:00] Paul: How quickly then do you reevaluate a decision that you made and quickly make another decision if it’s warranted? So in the example of this crazy year, March 12th hits here in Ohio, the schools closed restaurants start to close. It would have been unwise to make any decisions that day that […]
Transcript [00:00:00] Peter: Yeah. You know, you got to sell a sizzle, to quite an Australian term. You already tell us we should throw another shrimp on the Barbie. that, that is, that is the reality. You’ve got to sell that sizzle. It’s not so much about the, you know, the, the, the picture that […]
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