Show Notes: Focus Discussion of the Week: 35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers […]
Show Notes: Focus Discussion of the Week: This Market Sucks! Yes, we’re in the highest demand market we’ve seen in quite some time, but that comes with some challenges – costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape […]
The new home buying process has always been more “involved” than buying a used home, and with good reason. There are more steps to secure a loan, homebuyers often maintain an existing home while their new one is being built, and of course, there’s the actual building process. Whenever a process is complex or nuanced, […]
Show Notes: Focus Discussion of the Week: More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it’s not enough to just have online leads… Are you following up with them consistently and effectively? What kind of customer experience are you creating? […]
Right now, builders everywhere are experiencing an unusually busy time, seeing an increase in online leads and web traffic as prospective buyers get more of their information online rather than in person. Even now, it’s crucial for you and your team to connect and follow up with your prospects, and show that you’re willing to […]
Events of the last year persuaded many home builders to hire an Online Sales Counselor. That was a major step forward for our industry given the evolution in home shopping behavior over the last decade. But having someone in the OSC role without giving them industry-specific online sales training is like asking a new Starbucks […]
You’ve heard the saying that your website is the equivalent of your online sales model. We would argue that it’s so much more. It is the front door to your business, the resource library for your customers, and the ultimate tool for getting found by new prospects. Your website is the first step in your […]
Show Notes: Focus Discussion of the Week: You’ve heard the saying – content is king. But what exactly is content? We’ve heard plenty of definitions but to clear the air, Thaïs Cuffy, 皇冠crown在线官网唯一官网入口’s newest Content Strategist, joins the show to discuss why strong and clear content can lead your newest customers to a journey […]
Show Notes: Focus Discussion of the Week: This week’s episode of Building Perspective brings in the insight of Kimberly Mackey, the founder of New Homes Solutions, and recently named Chairperson for the National Sales and Marketing Council (NSMC). In a time where sales may be record-breaking, Kimberly brings her unique perspective and discusses making the […]
At 皇冠crown在线官网唯一官网入口, our mission is to create data-driven marketing campaigns that build trust with buyers and drive results. Winning awards is never the goal, but when it happens, we feel incredibly humbled to have partners who trust us so deeply with their brand and reputation. We are reminded of why we love what we […]
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