No matter what, home should be the most reliable place in a person’s life, where comfort and security are guaranteed. While you’ve always understood the value of a brand new, energy-efficient living space, buyers are now recognizing the full extent of that value as well. Your new homes, built to today’s standards (or maybe even […]
Transcript [00:00:00] Mollie: You know, we’re doing well right now as an industry. So right now the opportunity is branding. And I think in our industry, part of why we are not considered the most cutting edge is we don’t fully understand the value of branding. So what happens is we think, Oh, the market’s […]
As a builder, you know the ins and outs of your trade like the back of your hand. To you, new homes are second nature. But it’s understandable that many Realtors might not be as well-versed in new as you are. Sometimes, it’s easier for Realtors to work exclusively with what they know well: resale […]
Transcript [00:00:00] What’s when you go to the restaurant, we called up the other night. How long has this a fairly popular place? How long is the wait for takeout? We were at the beach. How long is the wait for takeout to out? If you, if you come, if you put it in now, […]
When the circumstances of tomorrow aren’t always clear, there’s nothing more valuable to a prospective buyer than the certainty of a new home. Of course, you’ve known about the benefits of buying new since the beginning, but no point in time has proven the value of new to everyone else quite like the past few […]
Hi, builders! Thank you for joining our creative strategy check-in — we’re always excited to talk shop. Simply put, your creative strategy informs the way you communicate and interact with potential buyers, both online and in person. (Which means, of course, it’s one of the most integral components of your business.) What is Creative Strategy […]
Transcript [00:00:00] Mollie: All leads, as we know, are not created equal. So the more you can qualify up front, that’s going to help make sure that you’re not hurting the customer experience with the people who are actually going to be your customers. So when it feels like it’s too much and you can’t. […]
As we head into fall, keep in mind that while some families will be returning to the office and school, others aren’t at that stage just yet. This means that your upcoming events (model grand openings, realtor luncheons, open houses, etc.), shouldn’t just be onsite anymore. During this “hybrid” moment, it’s important to make sure […]
Transcript [00:00:00] Welcome to Building Perspective with Matt Riley and Mollie Elkman. We’re here to bring value to you and your team by exploring all things, sales and marketing related. All from different perspectives. All right. Welcome back to another episode of the sometimes weekly podcast building perspective. cause it’s been crazy busy, right? Like […]
Hi, builders! Welcome to our discussion on all things search engine optimization. You already know that a strong SEO strategy increases your website’s visibility (and subsequently impacts sales) — so are you up to date on the latest know-how? If not, you’re in the right place! Our experts broke down today’s top SEO tactics: What […]
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