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S1 EP44 | A Culture of Empowerment with Greg and Missy Manuel

Episode 44 Web Header

Transcript Episode 44_FINAL_LOUD [00:00:00] Greg: We don’t believe as some people do that, you isolate what goes on in your personal life, from what goes on your business life? No, I agree areas over into the other back and forth. So if you’re having struggles over here in your personal life, we need to know […]

The Value of Instagram Story Ads

The colorful rings atop your newsfeed. The anticipation of what’s to come. The tap. The viewing experience.  If you’re a socially connected member of the 21st century, you know the distinct satisfaction you get from Instagram stories. They’ve become such a monumental part of the photo-sharing app (in fact, 400 million users watch stories daily), […]

Google Ads’ New Housing Restrictions Explained

What’s Going On Google Ads recently updated its policy to prohibit advertisers that place ads for employment, housing, or credit services from targeting or excluding ads “based on gender, age, parental status, marital status, or ZIP code.” These changes will take effect October 19th, and will significantly affect targeting options available to builders. As a […]

S1 EP43 | The Science of Bias With Lindsey Tepfer

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Transcript [00:00:00] When you’re interacting with any given situation, it’s really useful to sort of just think as a general scientist question yourself, question, the information you have in front of you, question your thoughts. often when we’re coming up with a hypothesis, we might say, okay, my hypothesis is that, you know, when I […]

S1 EP41 | Likability Is Overrated With Mary Marshall Forrest

EP 41

Transcript [00:00:00] Mary: Today, I believe, you know, home building is in a, it’s in a really beautiful place because people are spending more times in their homes than ever before. So they’re noticing what they love and what they don’t love. you know, I’ve spent more nights in my, at home in the past […]

Get to Know These Digital Marketing Terms

You already know your marketing strategy is made up of many moving parts — but how well do you know the “vocab words” behind it all? (Don’t worry, there’s no pop quiz waiting for you… didn’t you hate that?) All facets of your social, SEM, and SEO strategies come together to help you reach your […]

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