Episode 4 of Building Perspective introduces our  buyer journey series. In part 1, we tackle everything you need to know about  the top of the sales funnel , including how to attract new buyers to your sales process with social media, Google ads, and more!

You can read more about the top of the sales funnel in our blog here .

Top Topics of The Week:

• Mollie will attend and speak at the Women in Residential Construction Conference in Scottsdale, AZ.
• Are you spending more than 2 hours and 23 minutes on social media? The rest of the world is. See how most people spend their time browsing Facebook, Instagram, and Twitter . (We share some of our own personal time in our Facebook group, Building Perspective .)
• Is the iBuyer model working for your business? Check out some new insights from HousingWire on Zillow Offers and Redfin here .

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman , Matt Riley ,  and others from 皇冠crown在线官网唯一官网入口 dive into a  focus discussion  to talk about the latest trends, changes, and best practices.