When it comes to marketing, there are key things that all builders should be doing or asking themselves. Now, in an ever-changing market, is a great time to revisit these questions.

 

SEM

• Are you running targeted ad campaigns with relevant keywords?
• Are you running display and retargeting ads to hit new and returning visitors?
• Are your click-through rates below or above the industry average? Do you know what that is?

 

SEO

• Are you performing SEO on a monthly basis on your current website?
• Are you regularly producing optimized content with best SEO practices in mind?
• Does your content include internal and external links?

 

SOCIAL

• Are you running Facebook ads in addition to posting organically on social platforms?
• Do you have a TikTok account (it’s useful, even if you may not think so!)
• Are you following a content calendar or posting without a plan?

 

WEBSITE

• When was your website last updated?
• Is your website responsive/mobile friendly? How is the speed?
• Does your website have multiple conversion points?

 

If you asked yourself these questions and don’t know the answers – or want to discuss them further – we would love to talk ! We have the knowledge, and if you’re not already implementing these key digital marketing strategies, we can help you get there.